Market View Comparisons offer the option to have AI analyze your data and provide insights and summaries. Read below to find out how this works.
Comparisons automatically generates a group of similar schools to yours nationwide, as well as local peers.
You’ll see charts and graphs comparing your trends across a variety of financial aid topics, like aid awards and tuition. Market View uses your DASL data to to generate insights and comparisons.
You can toggle on the AI option, which will generate summaries and insights based on your data benchmarked against these peer groups.
AI Use & Sustainability
AI computing power can be resource-intensive. Read how Market View approaches sustainability and AI tech.
Market View's Comparisons AI feature uses AI technology. AI technology has come under scrutiny because of the massive computing power it requires to run.
Each day, Market View uses less AI computing power than an average user talking to ChatGPT. We are intentionally making our footprint as small as possible.
Market View sends a school's data to OpenAI for summary and insights once. If the data changes, we send it again to OpenAI for updates. This process is extremely efficient and narrowly scoped.
Even though our footprint is small, we take our water and energy use seriously. As educators, it's our responsibility to steward the planet for future generations.
Market View offsets the emissions generated by our AI use. We know that carbon offsets have their limitations, but it is important to mitigate our energy use until our tech is fully renewably powered. We purchase our carbon offsets from Native Eco.
NAIS uses OpenAI for our AI features. Microsoft Azure runs the servers powering OpenAI, and Azure is supposed to be on 100% renewable energy in 2025.
Get started with Market View
Welcome to Market View's documentation site! Here you'll find tips and tricks on how to use Market View to supercharge your enrollment strategy.
Logging in
Market View is a free benefit provided to member schools and premium subscribers. If you work for an organization that falls under either category, great! You have access to Market View. You can log in by visiting .
If you are interested in joining NAIS to get access to Market View, check out a or contact our .
Trends page
The Market View Trends page is a tool which provides powerful data to give you actionable metrics and predictions.
The Market View Comparisons report compares your school to two groups. Learn more about how this works.
Schools can be grouped into two important types of groups: "peers" and "neighbors."
Nationwide schools like me groups are made by looking at schools that are similar in certain ways, like the type of school, the number of students, the grades they offer, and the income of the nearby area. Schools that are alike in these ways get grouped together into a certain number of peer groups. We use machine learning and k-means cluster algorithms to group like schools together.
Local neighbor groups are made up of schools that are close to each other and offer similar grades. Each school has its own group of nearby neighbors.
When we want to compare schools, we look at different statistics or numbers (like enrollment, tuition, or financial aid). These statistics can be calculated for individual schools or for the whole group of schools in a peer or neighbor group.
A comparison is when we take one of these statistics and look at how it changes over time for a school and its peer and neighbor groups. For example, we might compare how a school’s enrollment has changed over the past few years with its peers and neighbors. The comparison also comes with a title and a short summary that explains what we’re looking at.
Sometimes, the data for a school or group might be missing. This can happen if the school didn’t provide the needed information, or if there aren’t enough similar schools to create a good comparison.
Schools, groups, and their comparisons all depend on data that gets updated regularly. When new data is added or old data is changed, the statistics and comparisons are recalculated to keep everything up to date.
All good? Let's explore some of the main Market View features and concepts, starting with Trends.
When you first sign into Market View, you'll land on the Trends Page.
At the top of the page, you'll see some default settings. The query paragraph reads, "Showing data within: 30 minutes drive of my school at a $27,950 tuition level."
$27,950 is the median tuition for NAIS schools, so we use it as the default tuition level.
In Market View, all charts, graphs, tables, and maps are customized for your school.
Customize your query
Query settings
Customize the drive time query (choose a ten minute increment between 10-60 minutes)
Customize the tuition level (input any dollar amount you'd like to research)
Customize the geographical center point of the search. Market View has rich data for any US location. The location defaults to your school's address.
To change the drive time query or the tuition level, click into those text fields and adjust. To change the geographic centerpoint of the query, click "Change" near the address in the upper right.
Or, feel free to proceed without any customization! This query paragraph will always be at the top of the page for you to experiment.
Filter your data
Filtering options
Depending on where your school is, you may have a lot of ZIP codes in proximity. Market View lets you filter the data and focus on the most impactful areas. Click on the "113 ZIP codes" text and you'll see a list of all the ZIPs included in your search, as well as their neighborhood names.
You can click on any ZIP in the list and Market View will bring you to a page with every data point we use for that ZIP.
You can also search in the dropdown menu to find a specific ZIP or name.
Click "all" to open a dropdown where you can select how many ZIPs you want to see.
Click "Distance". You'll have the option of choosing distance, children, median income, or diversity.
For instance, you can elect to display only the 20 closest ZIPs, or the 30 highest income ZIPs, etc.
If you make selections using these filters, all other ZIPs will be hidden from the map and the data.
Don't be surprised to see a map with a lot of holes in it! The map below shows the thirty ZIPs (in blue) with the most children within an hour of the NAIS office.
If you look to the right side of the page, you'll see a multicolored map. This map is called a choropleth (core-o-pleth).
A choropleth map is a type of statistical thematic map that uses intensity of color to correspond with an aggregate summary of a geographic characteristic within spatial enumeration units.
In our case, the choropleth represents total school-age population. Each shape outlined in gray is a ZIP code. The darkest blue shapes are ZIPs with the most children, and the light green ZIPs have the fewest children.
You'll see header text above the map. That's the title of the map, and also displays the data reflected in the map and the charts below. For example, "Total School-Age Population by ZIP Code within a 30-Minute drive of Washington, DC 20036-3425".
You'll also see a "Download" button with icon. Clicking this button will download the map exactly as shown. Before downloading, make sure to adjust your settings and parameters so that the map will show the data you need. Alternatively, you can screenshot the map if you like that better.
On the map, there is shape with a double blue line. This is called an (ice-oh-crone).
An is a map that depicts the a time parameter. Market View's isochrones portray an area accessible from a point within a certain time threshold.
, anyone living within the area bounded by the double blue lines can commute to your school within the travel time you specified. You'll see these isochrones throughout the various pages of Market View.
At the top of the map, there is a dropdown selector. The default selection is "Total School-Age Population". Market View defines School-Age Population as 0-18. Click that menu, and you'll see other options. Selecting a different option will cause the map colors to change, reflecting the new values you've chosen.
If you hover your mouse over a ZIP on the map, you'll see a small white box appear in the upper right corner of the map. In the screenshot below, the user is hovering over Riverdale and so the box in the upper right shows the value Riverdale has for the selected value. In this case, "Enrolled PK-12 Private Schools".
In the box in the upper right, "20737" is the ZIP Code, "Riverdale" is the locality name, and "619" is the number of children in that ZIP enrolled in PK-12 Private Schools.
Lastly, there is a gradated color scale below the map on the right. This scale shows the colors that reflect the minimum and maximum values, and their representative colors.
The data
Let's scroll down past the map.
You'll see a table titled Population Data. This tabular layout is probably familiar to you. Feel free to paste it into your spreadsheet editor of choice. From there you can make any custom charts or graphs you need, beyond the graphics available in Market View.
All tabular data in Market View is copy and pastable into a spreadsheet.
Next steps
At the bottom of the page, you'll find suggestions for next steps. These suggestions are intended to help you make the most of Market View, on your own or as discussion questions with your team.
Income data
The empowers you to analyze median income in your area.
You'll notice the title for the map is "Family Median Income by ZIP Code within a XX-Minute drive of YY Location".
Let's break this down!
is a census designated descriptor. It is distinct from . Two unmarried adults are a household. Two married adults are a family. A single adult with a biological child is a family. The census considers people living together with a blood or marriage bond a family. Otherwise, it's a household. Two unmarried adults are a household until they have a child, and then they are considered a family.
You'll notice we use both designations in different places in Market View. Family income cuts off at $500,000, after that it is grouped into "$500k and over". Household income has granularity up to $750,000, after that it is grouped into "$750k and over".
Unless otherwise specified, "Family" in Market View also means "Families with children". Children are people aged 0-18.
The is the amount that divides a population into two equal groups, half having an income above that amount, and half having an income below that amount. It may differ from the (or ) income.
Diversity data
The offers an overview of the racial and ethnic breakdown within the selected rive-time parameter, set above.
Remember, if you are ever unsure about the information being displayed, the titles are a great place to start. Here, you'll see that the title of the map is "Total Population by ZIP Code within a XX minute drive of YY location."
This tab makes use of all of the functionality previously discussed in this guide- change the variable displayed in the choropleth map to view densities of a specific group, download the map, and view tabular data with five-year projections below.
Wait! What is the difference between race and ethnicity?
The Census considers race and ethnicity to be distinct concepts.
Race refers to the way a person self identifies with social group(s). The Census offers White, Black or African American, Asian, American Indian and Alaska Native Hawaiian and Other Pacific Islander, or some other race groupings. Participants can also report multiple races.
Ethnicity focuses on whether a person is of Hispanic origin or not.
Request to import your admission data from Finalsite into Market View
Finalsite's API is in beta, and Market View does not currently have an integration. To request that NAIS build a data integration for your Finalsite data to Market View, email us at [email protected] and let us know you would like to sync your data from the platform into Market View. We will continue to monitor the progress of the Finalsite API.
Create a presentation
This is a guide to help you copy the Market View presentation template and then customize it for your school and data.
Upload spreadsheets
Webinars
Cannot dismiss welcome modal popup
Sometimes users have difficulty getting past the welcome screen.
Solution: zoom out.
For Mac users, hold down "command" and tap the minus key.
For Windows users, hold down "ctrl" and tap the minus key.
Troubleshooting
Blackbaud applicant data
Understanding Blackbaud applicant data
In Blackbaud, each student has a status. Blackbaud data doesn't have a definitive marker for "applicant", applicants fall under "inquiries" in the system.
In order to sync your applicants from Blackbaud, Market View looks for statuses that have “applicant” in the name, plus any statuses that could have an applicant status as a parent status.
This usually excludes the inquiry statuses, since students usually can’t progress from “applicant” status to “inquiry”, but it depends on how a school sets up their statuses.
If you are missing students from your "applicants" list in Market View, change their status or parent status to include the word "applicant". Then refresh your data and you should see them included.
If you have questions about your applicant data, please get in touch.
Deleting spreadsheets
When viewing your admission data, click on the name of the spreadsheet you want to delete.
Step 1: From "Your Data" page, click the name of the section containing the file you want to delete
Step 2: Select the file you want to delete
Step 3: Click the "x" icon
Citing Market View
To cite Market View, you can use the full name of the software: "NAIS Market View". We also recommend citing the source of the underlying data as well.
To see our data sources, take a look at the
Data privacy
Market View is committed to the highest security of your data. We use a number of safeguards to protect and store your data.
Data access
Permission to sync or upload your admission data is granted by you or your school. Data refreshes needs to be triggered by you or your school. Market View will not sync data without your initiation, each data sync will need to be triggered manually by you or someone else at your school.
Troubleshooting spreadsheet uploads
If you are having trouble uploading your files, make sure to check the following requirements.
Video: Sync Blackbaud data
1. Copy presentation template
Use Market View to create a presentation for your board or team.
The following quick guides will walk you through creating a presentation with Market View's graphs and data.
We will be building a presentation just like this one. Feel free to duplicate these slides, and then use the following guides to replace the data and graphs with your school's data and graphs.
Market View encrypts all of its traffic. This includes data flowing between Market View and your admission software. It also includes traffic between Market View's backend and frontend. We are using exclusively https to transfer data, with SSL encryption with SHA-256. This is bank-level security. Market View receives an A+ on SSL reports.
In addition, NAIS enforces HSTS, HTTP Strict Transport Security. This means that all NAIS domains and subdomains deny any unencrypted traffic. We are registered with Chrome, Firefox, and Edge as enforcing HSTS.
Encryption at rest
Market View has taken the additional step to encrypt all student and school data within our database. This is above the usual standard of security, but we felt it was important to protect the data with which you are entrusting us. We are using encryption that features random initialization vectors and tagged ciphertexts.
Security audits
NAIS has conducted security audits with an outside cybersecurity firm to review compliance with proper security protocols and standards.
COVID's impact on the economy can't be overstated. As such, the data from 2022 onward (which take COVID into account) are a radical departure from previous years.
The 2022 data is the first year of data with the new 2020 Census included fully as both a benchmark year and underlying the estimates. This means we have seen some big shifts when looking at the newest EASI data compared to earlier year releases, this is true not just with income but many Census-based variables since they have all been newly re-benchmarked.
You can see the household and family counts in San Francisco decreased quite a bit overall from 2020 to 2022, therefore this general decline is driving much of the family count declines you are seeing between 2020 and 2022 rather than income shifts per se.
If you convert the numbers into percentages rather than the actual numbers, this may be more helpful for you in looking at trends since overall changes in numbers make it harder to see trends when looking at counts. See attached Excel file and refer to the highlight columns at the right for an example of this.
Due to the timing of when data sources are released, the impact of the pandemic in data sources is not seen in 2020 but rather in the EASI 2021 data and in the EASI 2022 data in some cases, due to the lags in data sources. When there is an unusual shift such as the pandemic (other examples are natural disasters such as Hurricane Katrina), we are constantly updating our projections and modeling as the latest data comes out.
One impact observed by the unusual 2020 time was slowed income growth and this can explain slower growth observed in general in income in certain instances and in the higher income categories specifically. For example, one theory is it may have been “easier” for a family to shift into the $150-200K group during this time than to shift into the $200K+ group or especially the $500K+ group. In general with Covid times, we have seen some shifts in income down in 2022 with a then expected uptick back up for 2027 though perhaps more modest 5-year gains forecasted than was projected in 5-year forecasts created a few years back.
Another point to keep in mind is that the EASI income data for the highest income categories is indeed modeled data based off of the family counts and full income distributions integrating the various income data inputs and also trends over time. Therefore, there is some built-in uncertainty in each estimate and very small percentage shifts can also be impacted by normal variability in the distributions and estimates. This can be seen in particular in very detailed categories such as cross tabs by both children’s age and income.
Cannot log in
If your school is a full member in good standing, then you have access to Market View. If you are having trouble logging in, try the following:
Map is blank
Market View's mapping depends on a browser engine called WebGL. You'll need to have an updated browser to see the map. If you can't see the map, please update your browser.
We use 25 DASL data points to generate what you see in Market View Comparisons.
ID
Group Label
Variable Label
1384
Total
Total number of students who received two or more types of awards
1502
Financial Aid Totals
Total Financial Aid Amount Awarded
1505
Financial Aid Totals
Your admission data
How to add data to Market View
There are two types of data you can add to Market View, student and miscellaneous.
There are two types of data you can add to Market View, student and miscellaneous.
There are two ways to upload data, by spreadsheet and by admission data sync.
Student data
Student data can be either applicants or enrolled students. You can include up to five data points about each student.
First name
Last name
Grade
You can upload student data via , , or .
If you don't want to include any of the above fields, due to privacy concerns or other reasons, feel free to omit them. The importer will work with all columns blank except for address. If you don't want to add addresses either, you can pare it down to just ZIP codes.
Miscellaneous data
Miscellaneous data can be teacher addresses, bus stops, feeder schools, any data source that you find helpful. You can only upload addresses for this type of data.
.
AI & Data Privacy
Market View uses OpenAI to generate the insights we show you about your data on the Comparisons page.
Overview
To add AI Insights to your Comparisons, Market View sends 25 of your DASL datapoints related to financial aid. We are not sending any of your data with words in it, no school names, other names, etc. Only a select list of numbers are shared temporarily with OpenAI to generate insights.
We are using OpenAI's API. We are not using ChatGPT. We send OpenAI a list of numbers and ask it to generate an insight, which we then display on the screen to you.
OpenAI does not use your data to train their models. From OpenAI:
OpenAI temporarily stores your data on their servers for 30 days. This is standard practice for web services so they can have a paper trail to protect against nefarious use. From OpenAI:
Please note that this is different than their ChatGPT offering, ChatGPT is much less private.
Questions and Answers
Which subprocessor(s) is/are being used to produce AI-generated completions?
Which AI language models are being used?
Is the AI in question based on machine learning algorithms or large language models?
Yes, LLM.
Is user data either user related PII or otherwise uploaded data being used to train the AI model?
No
Is data being used to improve the product via AI?
No
What explainability measures (if any) are used in understanding the output of the AI model?
We're prompting the LLM to make the response easy to understand, and providing users the data used so they can understand and analyze the AI responses.
How long is data retained? Where? Is any data such as prompts cached for performance?
OpenAI retains the data for 30 days, then deletes it.
What steps (if any) have been implemented to reduce bias in AI generated output?
Since this is a very small set of anonymous numeric financial data, there is no concern about biased output.
Download Market View's data
From Map View, run a query by clicking "Show me the results".
Then click "Download CSV"
You'll see the spreadsheet contains multiple lines for each ZIP code. This is because Market View provides data for multiple years.
Use Market View for marketing
Once you've identified ZIP codes for outreach in Market View, here's how to reach out to families who live there.
Online Marketing
Instagram, Google Adwords, Facebook Ads, and others can use ZIP codes as parameters for audience selection. Sometimes you can further refine based on other parameters, such as income or psychographic data.
Direct Mail
If you'd like to send physical mail to local addresses, you can pair Market View data with a tool from the Post Office called
The Post Office will let you select individual postal routes to include. This is helpful especially if you have a bus stop nearby and you are looking for families with easy access to that bus stop.
Introducing Market View
Encode files correctly
If you are getting errors that Market View cannot import your file, follow this guide.
Microsoft Excel
Open your CSV file in Microsoft Excel.
Click File in the top-left corner of your screen.
Select Save as...
Click the drop-down menu next to File format.
Select CSV UTF-8 (Comma delimited) (.csv) from the drop-down menu.
Click Save.
Your new CSV file is now encoded using the UTF-8 format and is ready to be imported.
Numbers
Open your CSV file in Numbers.
Click File in the top-left corner of your screen.
Select Export to... -> CSV...
Your new CSV file is now encoded using the UTF-8 format and is ready to be imported.
Affordability tab
Below the query paragraph in the left side navigation, check out the tab next.
The tab offers, , , , and , and sub tabs.
View your data in Market View
Now that you've uploaded data, here's how to view it.
There are three places your school's data appears in Market View: the map in Map View, the ZIP code detail cards also in Map View, and charts of your data display in the Enrollment section of the Trends page.
View your data on the map
Reporting issues with Veracross sync
The Veracross admission data sync is in beta. Veracross is working to improve their data endpoints to Market View can get the data it needs.
If you are seeing inconsistencies with the data syncing over from Veracross, please use this template to report the issues:
Dataset
Market View's Total
Veracross' Total
Troubleshooting Blackbaud syncing
If you are having trouble syncing your Blackbaud data, please confirm the following steps are true. Blackbaud requires *three* types of permissions in order to sync your data.
Total Number of Students Receiving Financial Aid
1763
Income
Operating Gifts and Grants Total
1924
Financial Aid Totals
Total Number of Applications Received
1925
Financial Aid Totals
Total Number of Students Eligible
1928
Total Students Attrition (Previous Years)
Newly Enrolled Students (Current Year)
2213
Income
Tuition and Fees (Gross)
2278
Income
Net Tuition Revenue
3040
Number of Children of Non-Employees Who Receive Need-Based Financial Aid
Total
3046
Need-Based Financial Aid Amounts Given to Children of Non-Employees
Total
3052
Number of Children of Employees who receive Need-Based Financial Aid
Total
3058
Need-Based Financial Aid Amounts Given to Children of Employees
Total
10565
Aid to All Families With Income Between Total Income Ranges
Total Number of Applicants
10566
Aid to All Families With Income Between Total Income Ranges
Total Number Awarded
10567
Aid to All Families With Income Between Total Income Ranges
Total $ Awarded Across All Ranges
11427
Income
Total Operating Income
14040
Tuition Discounting (Previous year)
Students receiving need-based financial aid
14043
Tuition Discounting (Previous year)
Students receiving tuition remission
14044
Tuition Discounting (Previous year)
Highest percentage of tuition and fees covered by need-based financial aid awards
14046
Tuition Discounting (Previous year)
Percentage of past fiscal year financial aid budget awarded to new students
14047
Tuition Discounting (Previous year)
Percentage of past fiscal year financial aid budget awarded to returning students
In the Summary tab, you'll have the opportunity to set query parameters- select a drive time in ten-minute increments up to an hour, and enter a tuition level.
You'll notice the default tuition setting is $27,950- this is the NAIS median tuition across all member schools. Update this parameter by typing your school's tuition level. If your school uses stepped-tuition, try viewing each different level or your school's average tuition with a few keystrokes.
In the Summary tab see an insight paragraph outlining ability to pay within the selected drive time at the designated tuition level.
Ability to pay is one lens through which school leaders can assess their market.
You'll see the income Market View estimates a family will need to earn to afford the entered tuition level at full-freight. The tool aggregates and crunches data from hundreds of thousands of financial aid applications submitted through the SSS application to make this determination. Based on the incomes reported by the Census in your area, Market View also provides an estimate of the proportion of households in your area earning this much within your designated drive time.
A good rule of thumb is that more than 15% of your market should be earning as much to avoid affordability strain in your admissions funnel.
"Right fit" families exist in all income bands. Market View offers a breakdown of the income needed to afford a spectrum of tuition contributions - from partial pay to full pay, as well as estimates about how much of the market earns each income level, in the breakdown below.
Affordability tab> Summary tab
As always, this data can be copy & pasted into any spreadsheet editor, or downloaded via csv.
Below, you'll see the Financial Gap and Expected Household Contribution by Income Band.
This chart illustrates how much a families earning income in bands from <$25k to over $500K annually might be expected to pay and how much aid would be needed at the selected tuition level, according to data from hundreds of thousands of financial aid applications submitted through SSS.
Affordability Tab> Median
The Median tab demonstrates the true center of incomes in the market indicated by your selected drive time, and compares these numbers with national median incomes. The chart shows 10 years of historical data, as well as five year projections, indicated by dotted lines, to help you see trends. Clicking the circles in the legend below the chart will toggle data on/off- this will help filter your data quickly, if you'd rather focus on national or local data.
Unlike calculations of average income, median income data is not skewed by large outliers- households making exceptionally high or low incomes.
Below, you'll see the five highest earning ZIPs within your drive time. Do these align with your anecdotal understanding of your market?
Affordability tab> High Income tab
The High Income tab shows the number of families earning $200K or more in your selected drive time in the last ten years, with five-year projections included in dotted lines.
Affordability> Distribution
The Distribution tab breaks out the number and proportion of households in your selected drivetime across income bands. Income bands are grouped in increments of $25k. Remember that a household income reflects all individuals at the same address, and they might not be related by blood, marriage, or adoption, unlike groups under the Census designation of family.
The Census provides more nuanced income information for households, allowing us to display incomes over $500K with more detail in the chart.
The chart shows the proportion and number of households in your selected drive time earning income at each level, as well as whether SSS would expect households in that income band to pay full tuition, contribute partial tuition, or require full aid.
If you prefer to work with tabular data, this information is included in the table below.
Affordability> Race/Ethnicity
The Race/Ethnicity tab offers a deeper look at the distribution chart above. In addition to information about the distribution of your market across income band and financial assistance designation, the chart shows you the racial/ethnic composition of each income band.
This chart contains a ton of information, so it can be useful to narrow the field of focus for targeted conversations. Market View has your back- hover the mouse over any of the bars in the chart to focus on one specific group, or use the small, colorful circles in the legend below the chart to toggle the data for different groups on or off.
You can also filter your data using the drop-down menus located just above the chart- click the type of data you'd like to filter, income or race/ethnicity, and click the blue check marks to engage or disengage selected variables.
Affordability> Change in Average
The Change in Average tab can help you understand historical and projected shifts in income across different racial/ethnic groups in your market. This information is useful to assess risk, for example; If your school is heavily representative of one racial/ethnic group, and the projected household income is expected to decrease, you might need to consider other ways to shore up enrollment.
Your data is grouped into two categories in the layer selector panel, Admissions Data and Enrollment Data. Those two categories reflect the two categories of data you can add in the Your Data page.
View your data in ZIP code cards
If you want a more granular view of your data, check out the ZIP code cards in the left sidebar of the Map View. Every single ZIP code card will include your data, if you've uploaded it.
Note that ZIP code cards are small and so they only include the most recent two years of data for Admission Data. If you want to get around this limitation, feel free to upload your data as Miscellaneous Data. It won't be considered Admissions Data, so you won't get all the calculations and charts, but it's a workaround to get older data to still show on the map.
You'll see two groups: Admissions Data and Miscelleneous Data. Those reflect the two categories of data you can add in the Your Data page.
You'll also get calculations for your Admissions Data for the most recent two years. Total applicants, the percent of your applications which came from this ZIP, and the percent of school-age children from this ZIP who applied to your school.
Viewing your school's data in the ZIP code cards
Viewing your data in charts
To see charts of your data along with Market View's data, visit the Enrollments tab on the Trends page.
If all of the above are true, and you're still having issues, please get in touch! Here is the template for reporting data discrepancies.
Dataset
Market View's Total
Veracross' Total
2024 Enrollments
100
105
2024 Applications
100
95
2023 Enrollments
76
80
In addition, please let us know if there are any particular student record types that are missing from the data being synced over.
Sync data from Blackbaud
Market View 6, released in fall 2022, enables schools to sync admissions data from their admission software. This guide walks you through how to set this up.
Overview
Audience
This guide is for schools who are members, and use Blackbaud for admissions or application data.
After one person at your school completes this process, the integration will work for everyone at your school. Each user should use their own login. Any NAIS member school can have unlimited staff accounts. Add and manage your school's roster at .
Goal
This integration syncs two types of data from Blackbaud into Market View.
Applicants. If it exists, we will sync names, grades, addresses, and student IDs for students who applied to your school.
Enrollments. If it exists, we will sync names, grades, addresses, and student IDs for students who enrolled in your school.
Market View is committed to the highest security of your data. We encrypt all data in transit from your admission software, and any time it is used. We encrypt the data within our database. Your data will never leave our database or be shared. We take data security and privacy extremely seriously.
Step 1: Give yourself permissions in Blackbaud
You'll need to go to Core > Security > Roles. (Do not try to manage roles for this from the security/control panel area).
Find the role in the list and choose Manage Roles from the menu.
Go to Members, Add member and search for yourself to add.
You'll need these roles:
Platform Manager or Environment Admin
Academic Group Manager, Schedule Manager, or Platform Manager
SKY API Data Sync
Step 1: Add Market View to Blackbaud
This step must be performed by one of your school’s administrators of Blackbaud, someone with “Platform Manager”, "Environment Admin" or equivalent permissions. If you aren’t an admin, feel free to forward these instructions to someone who is.
Step 2: Authorize Market View
This step requires an admin user of Blackbaud with one of the following roles: Academic Group Manager, Schedule Manager, Platform Manager. In addition, the user must have the Admissions Manager role and Sky API Data Sync role. If that's not you, feel free to send these instructions to your administrator to complete.
EASI provides population estimates by age band (0-4,5-9, etc.) for the current year. These estimates are created using the 2020 census numbers, American Community Survey Data, and Public Use Microdata Survey. To calculate projections, EASI uses the estimates above as a starting point and applies population component change estimates (births, deaths, migration, etc.) to move that number forward. Read the full methodology here.
How do we use it?
EASI’s age band estimates are used to provide an approximation of the school-age population of a single-year age across ZIP codes. These estimates are then combined with mapping technology supplied by Mapbox (described below) to generate the customizable map that you see within Market View.
Family Income, EASI Demographics
What is it?
EASI’s income model builds on a base estimate created using 2020 census data and estimates from the American Community Survey. EASI creates estimates from here by using consumer income survey data provided by the census (P60 Publication Series) and other sources of income data. Differences between the estimates provided from these data and the ACS values are analyzed to provide a final estimate. Income estimates use the 2020 census household definition of income as a benchmark.
How do we use it?
EASI’s median income estimates provide an economic snapshot of the various areas in your local community. EASI’s estimates of median family income can be used to get a sense of the wealth distribution of your area, or to see how affordable your school is for a typical family in your community.
Population by Sex by Race/Ethnicity, EASI Demographics
What is it?
EASI also provides population estimates by sex and race/ethnicity for age bands in the current year. EASI uses annual estimates released by the census as the basis for their population by sex by race/ethnicity data. To calculate projections, EASI uses the census estimate as a starting point and applies population component change estimates (births, deaths, migration, etc.) to move that number forward.
How do we use it?
EASI’s estimates for population by race/ethnicity provide schools with a fuller picture of the diversity of their local student population. These estimates are useful for schools seeking to understand how the racial and ethnic diversity of their student body compares to the local population. In addition, EASI’s estimates for population by sex provide more flexibility for single sex schools and other schools seeking to understand local differences in male and female populations. Note that Market View does not currently contain data on gender, as the underlying sources of data (EASI and the Census Bureau) do not currently collect this data.
Drive-Time Area, Mapbox Navigation Service
What is it?
Mapbox’s traffic tilesets provide drivetime information, or the time it takes to get from point A to point B, to their maps. Mapbox bases its drivetime estimates on travel data that is transmitted from users of apps embedded with Mapbox technology, such as Airbnb, Instacart, and Snapchat. This data, which consists of over 220 million miles of travel per day, is used to predict and extrapolate real-time traffic, helping to further improve the accuracy of drivetimes.
How do we use it?
We heard from members that time, not distance, is the most important metric in measuring a commute. As opposed to simply measuring distance, drivetimes provide a more comprehensive understanding of how conveniently located your school is for families in the area. In addition, Mapbox’s traffic control features provide a realistic understanding of the time it will take families to reach your school during typical commuting hours.
Five-year Data Projections, EASI Demographics
What is it?
EASI demographics provides five year projections for the population and income variables described above. These projections use EASI’s current year estimates as a starting point, and apply growth models to obtain a five year projection. The models incorporate factors such as births, deaths, and migration to obtain population projections, and build on data from the American Community Survey and Census Consumer Income Survey to obtain income projections.
How do we use it?
EASI’s projections are a great way to get a sense of how your local area will be changing over the next several years. While projections are not often 100 percent accurate, they are a great starting point to see trends and begin conversations around how the school-age population, demographics, and income profile of your area are changing.
Public and Private School Data, National Center for Education Statistics (NCES)
What is it?
The National Center for Education Statistics (NCES) provides data on public and private schools, which is gathered through its universe surveys each year. The surveys provide data on many schools across the United States, including basic descriptive information such as location, web address, and grade levels served.
How do we use it?
NCES’s school data is uploaded into Market View’s map, so you can see other schools in your area. Each school is represented by a black circle on your map. Clicking the circle will provide the school’s name, type (Public/Private), website (where available), and grade levels served.
Affordability Data
What is it?
NAIS uses data provided by Community Brands’ School and Student Services (SSS) financial aid service which analyzes applications for families across the country. Using the family income and parent contribution data from submitted applications, we calculate the median percentage of income that parents are asked to contribute to school costs by income bands. The contribution is subtracted from the tuition entered by the user to determine the estimated financial gap a family is likely to have to cover.
How do we use it?
By estimating the financial gap between what a family at the median income in a ZIP code is able to pay and the tuition your school, you will have a better picture of how affordable your tuition is in your market.
The power of Market View comes from making it customized to your school and community. Upload data to see it on the map, and analyze your enrollment pipeline.
There are two types of data you can upload to Market View, student enrollment data and miscellaneous data. Because Market View is geographically driven, all data uploaded should have an address (a ZIP code at the very least).
Upload student enrollment data
You'll need one spreadsheet per year, containing all your applications or enrollments for that year. Please use this template and fill it in with your data.
For student data (applications and enrollments), the template contains five columns. We ask for Student ID so that one day we can show you attrition data, since it allows us to see when students move on to the next grade.
Please include all five columns and their titles in your spreadsheet, even if they are empty. The only column that requires a value is "Address", and that can be as minimal as a ZIP code. Note that you need to provide a full address to see students plotted on the map.
First name
Last name
Address
ID
Grade
Next, navigate to . Drag and drop each file to the appropriate school year bucket.
Upload miscellaneous data
You can upload any type of addresses into the Miscellaneous category. Schools upload bus stops, faculty addresses, competitor schools, coffee shop locations, anything that would be helpful to see plotted on the Market View map.
Miscellaneous data only needs a valid address, no title or name required.
For miscellaneous data, the template contains four columns for each address. You can just upload a single column with the entire address as well, if it's easier. Market View concatenates the whole address before geocoding, so it doesn't matter how many columns you use as long as it's only one address per row.
Address
City
State
ZIP
Next, navigate to . Drag and drop each file to the gray bucket. Note that the file name will be used to label this data set in Your Data, as well as in Map View.
Addresses on miscellaneous data uploads which appear more than once won't show up. If you have an address listed more than once per file, it won't show up on the map or the address counts.
Any data that you uploaded prior to August 2022 was migrated to the Miscellaneous Data category. If that data would be better in the applications or enrollments categories, feel free to delete and re-upload. Please make sure you have a local copy of the data before you delete it from Market View, deletion is final. If you no longer have access to that data, and need to download it from Market View, and we wil try to help you get access.
International addresses
Whenever you upload or import address data to Market View, we attempt to geocode it. Geocoding is the process of converting an address into a latitude/longitude pair of coordinates.
Often, international addresses will not geocode correctly.
If your international address geocodes succesfully, you will see it on the map if you select that dataset's map layer. If the address doesn't geocode sucessfully, you will not see it plotted on the map.
After you upload your data, Market View will notify you if it had issues with any of the addresses. Feel free to delete the dataset, fix it, and try again. Often, putting the address into Google Maps and using the address the way Google formats it can be helpful.
Tutorial Video
Market View's data
Market View synthesizes several pieces of data to create the data you see on its pages.
Census and American Community Survey data
The US Census happens once a decade, and the ACS is conducted in intervening years. In Market View, the years ending in "0" are census data, whereas data for all other years is from the ACS.
Population by Age Band: Demographics
What is it?
EASI provides population estimates by age band (0-4,5-9, etc.) for the current year. These estimates are created using the 2010 census numbers, Data, and Public Use Microdata Survey. To calculate projections, EASI uses the estimates above as a starting point and applies population component change estimates (births, deaths, migration, etc.) to move that number forward.
How do we use it?
EASI’s age band estimates are used to provide an approximation of the school-age population of a single-year age across ZIP codes. These estimates are then combined with mapping technology supplied by Mapbox (described below) to generate the customizable map that you see within Market View.
Family Income, EASI Demographics
What is it?
EASI’s income model builds on a base estimate created using 2010 census data and estimates from the American Community Survey. EASI creates estimates from here by using consumer income survey data provided by the census (P60 Publication Series) and other sources of income data. Differences between the estimates provided from these data and the ACS values are analyzed to provide a final estimate. Income estimates use the 2010 Census household definition of income as a benchmark.
How do we use it?
EASI’s median income estimates provide an economic snapshot of the various areas in your local community. EASI’s estimates of median family income can be used to get a sense of the wealth distribution of your area, or to see how affordable your school is for a typical family in your community.
Population by Sex by Race/Ethnicity, EASI Demographics
What is it?
EASI also provides population estimates by sex and race/ethnicity for age bands in the current year. EASI uses annual estimates released by the census as the basis for their population by sex by race/ethnicity data. To calculate projections, EASI uses the census estimate as a starting point and applies population component change estimates (births, deaths, migration, etc.) to move that number forward.
How do we use it?
EASI’s estimates for population by race/ethnicity provide schools with a fuller picture of the diversity of their local student population. These estimates are useful for schools seeking to understand how the racial and ethnic diversity of their student body compares to the local population. In addition, EASI’s estimates for population by sex provide more flexibility for single sex schools and other schools seeking to understand local differences in male and female populations. Note that Market View does not currently contain data on gender, as the underlying sources of data (EASI and the Census Bureau) do not currently collect this data.
Drive-Time Area, Mapbox Navigation Service
What is it?
Mapbox’s traffic tilesets provide drivetime information, or the time it takes to get from point A to point B, to their maps. Mapbox bases its drivetime estimates on travel data that is transmitted from users of apps embedded with Mapbox technology, such as Airbnb, Instacart, and Snapchat. This data, which consists of over 220 million miles of travel per day, is used to predict and extrapolate real-time traffic, helping to further improve the accuracy of drivetimes.
How do we use it?
We heard from members that time, not distance, is the most important metric in measuring a commute. As opposed to simply measuring distance, drivetimes provide a more comprehensive understanding of how conveniently located your school is for families in the area. In addition, Mapbox’s traffic control features provide a realistic understanding of the time it will take families to reach your school during typical commuting hours.
Five-year Data Projections, EASI Demographics
What is it?
EASI demographics provides five year projections for the population and income variables described above. These projections use EASI’s current year estimates as a starting point, and apply growth models to obtain a five year projection. The models incorporate factors such as births, deaths, and migration to obtain population projections, and build on data from the American Community Survey and Census Consumer Income Survey to obtain income projections.
How do we use it?
EASI’s projections are a great way to get a sense of how your local area will be changing over the next several years. While projections are not often 100 percent accurate, they are a great starting point to see trends and begin conversations around how the school-age population, demographics, and income profile of your area are changing.
Public and Private School Data, National Center for Education Statistics (NCES)
What is it?
The National Center for Education Statistics (NCES) provides data on public and private schools, which is gathered through its universe surveys each year. The surveys provide data on many schools across the United States, including basic descriptive information such as location, web address, and grade levels served.
How do we use it?
NCES’s school data is uploaded into Market View’s map, so you can keep your eye on competitors and potential feeder schools in your area. Each school is represented by a black circle on your map. Clicking the circle will provide the school’s name, type (Public/Private), website (where available), and grade levels served.
Affordability Data
What is it?
NAIS uses data provided by Community Brands’ School and Student Services (SSS) financial aid service which analyzes applications for families across the country. Using the family income and parent contribution data from submitted applications, we calculate the median percentage of income that parents are asked to contribute to school costs by income bands. The contribution is subtracted from the tuition entered by the user to determine the estimated financial gap a family is likely to have to cover.
How do we use it?
By estimating the financial gap between what a family at the median income in a ZIP code is able to pay and the tuition your school, you will have a better picture of how affordable your tuition is in your market.
Sync data from Veracross
Market View 6, released in fall 2022, enables schools to sync admissions data from their admission software. This guide walks you through how to set this up.
Overview
Audience
2. Analyze your reach
Market View can help you demonstrate what your school's reach looks like now compared to five years from now. Here's how you might show that difference.
Click on the images to see them full screen.
At the end of this 10-minute tutorial, you will have artifacts like these two slides.
This guide is for schools who are NAIS members, and use Veracross for admissions or application data.
After one person at your school completes this process, the integration will work for everyone at your school. Each user should use their own login. Any NAIS member school can have unlimited staff accounts. Add and manage your school's roster at my.nais.org.
Goal
This integration syncs two types of data from Veracross into Market View.
Applicants. If it exists, we will sync names, grades, addresses, and student IDs for students who applied to your school. Note: applicants need to have an "application date" to be considered applicants for this process.
Enrollments. If it exists, we will sync names, grades, addresses, and student IDs for students who enrolled in your school.
Market View is committed to the highest security of your data. We encrypt all data in transit from your admission software, and any time it is used. We encrypt the data within our database. Your data will never leave our database or be shared. We take data security and privacy extremely seriously. Read more about how Market View protects your data.
Instructions
Step 1: Add Market View to Veracross
This step must be performed by one of your school’s administrators of Veracross, someone with “Oauth_App_Admin” permissions. If you aren’t an admin, feel free to forward these instructions to someone who is.
If your admin doesn't see the button to "start integration", they need to go into their permissions and give themselves “Oauth_App_Admin” permission.
Step 2: Add Scopes
Note: this integration doesn't require SSO permissions.
Adding scopes in Veracross
Step 3: Add Veracross details to Market View
The Veracross connection page in Market View
Step 4: Connect
Next steps
How it works
Below describes what Market View does to import your data.
Fetch all historical students, applicants, applications, and applicant households
Discard students marked as "applicants" who haven't yet applied (these are usually just prospects)
Match each applicant to an application and household
If a matching application or household can't be found, an import failure is created
Assign a grade level to each applicant
If a grade level doesn't match our list of accepted grades, an import failure is created
Match each student to an applicant
If a matching applicant isn't found (e.g. if the applicant became an import failure), an import failure is created
For each applicant, look up or geocode their address
An applicant's corresponding student is also assigned this address
If an address can't be geocoded, the student and the applicant become import failures
Applicants are separated by year and saved into corresponding "applications" admissions lists
A student can be saved in several "enrollments" admissions lists
A student is saved in the enrollment list for the year of their "entry date", at the grade level from their application ("grade level applied for")
Each year after that, until their "exit date", a student is saved in that year with the next grade level
The American Community Survey (ACS) is a demographics survey program conducted by the U.S. Census Bureau. It regularly gathers information previously contained only in the long form of the decennial census, such as ancestry, citizenship, educational attainment, income, language proficiency, migration, disability, employment, and housing characteristics. These data are used by many public-sector, private-sector, and not-for-profit stakeholders to allocate funding, track shifting demographics, plan for emergencies, and learn about local communities.[1] Sent to approximately 295,000 addresses monthly (or 3.5 million per year), it is the largest household survey that the Census Bureau administers.[2]
Children of Color
For Market View, "Children of Color" or "Students of Color" are children aged 0-17 who do not identify as white. We acknowledge that this definition is lacking and problematic but unfortunately we are working from the Census data and have to work within its established categories.
For Market View's purposes "children of color" equals the total amount of children minus white/non-hispanic children.
Choropleth
Pronounced "core-o-pleth".
A choropleth map (from χῶρος (choros) 'area/region', and πλῆθος (plethos) 'multitude') is a type of statistical that uses , i.e., corresponding with an aggregate summary of a geographic characteristic within spatial enumeration units.
People often confuse a choropleth map for a Market View does not contain heatmaps. Choropleths have distinct geographical boundaries for each color, whereas heatmaps show gradual color changes.
Easy Analytic Software (EASI)
EASI is a New York-based demographics data solutions and statistical estimating firm that specializes in consumer demographics. EASI takes public data, and provides it to NAIS along with their own projections.
Family
A family is a group of two people or more (one of whom is the householder) related by birth, marriage, or adoption and residing together; all such people (including related subfamily members) are considered as members of one family.
Heatmap
A heat map (or heatmap) is a technique that shows magnitude of a phenomenon as color in two dimensions. The variation in color may be by or , giving obvious visual cues to the reader about how the phenomenon is clustered or varies over space.
Household
A household consists of all the people who occupy a housing unit. A house, an apartment or other group of rooms, or a single room, is regarded as a housing unit when it is occupied or intended for occupancy as separate living quarters; that is, when the occupants do not live with any other persons in the structure and there is direct access from the outside or through a common hall.
A household includes the related family members and all the unrelated people, if any, such as lodgers, foster children, wards, or employees who share the housing unit. A person living alone in a housing unit, or a group of unrelated people sharing a housing unit such as partners or roomers, is also counted as a household. The count of households excludes group quarters.
Isochrone
An isochrone map in and is a map that depicts the area accessible from a point within a certain time threshold. An (iso = equal, chrone = time) is defined as "a line drawn on a map connecting points at which something occurs or arrives at the same time".
Median income
The median income is the amount that divides a population into two equal groups, half having an income above that amount, and half having an income below that amount. It may differ from the (or ) income. The income that occurs most frequently is the income .
Saturation
Market View uses this formula to calculate saturation: A school's enrollment in a given ZIP, divided by the total school age population in that ZIP.
Travel time
Market View uses Mapbox to calculate travel times.
Traffic Data speed predictions are calculated using the 300 million miles of de-identified location data collected daily from mobile devices running Mapbox-powered apps.
We assume students are promoted each year, since we don't have grade level information for a student for each year
This tutorial will help you get started with Market View. In 15 minutes, you'll have a data-rich visual you can drop into your next presentation to stakeholders at your school. Let's get started!
Market View can help you make the case for a proposed tuition change. It can help you estimate how many households in your area can afford full tuition.
Here are a few slides for our example school.
Click on the images below to see them full screen.
At the end of this 20-minute tutorial, you will have artifacts like these three slides.
Getting Your Affordability Posture
First, let's get our affordability posture.
We'll navigate to the Affordability section.
On the Summary tab, Market View gives us an estimate of how many households can afford full tuition. We can copy and paste this into presentation to create our first slide.
Looking at Race/Ethnicity Household Income Distribution
Next, we want to look at the distribution of household income by race/ethnicity.
We'll click on the Race/Ethnicitytab.
You can filter by income brackets and race/ethnicity by checking and unchecking the options in the respective dropdowns in the top right corner of the graph.
You can download the graph by clicking the Downloadbutton. Now, you can add that image to your presentation.
"Library" page
Market View had a "Library" feature, which were bookmarks, links to the URLs to your reports. The feature was not used often, so we deprecated this feature.
You can copy this functionality by using your browser bookmarks. When you get the location and parameters to a map you like, bookmark it in your browser to be able to quickly return to it.
Note: neither Library bookmarks nor browser bookmarks preserve your layer selections, only your location and parameters set in the query paragrah.
3. Find best bet ZIPs
This tutorial will help you get started with Market View. In 15 minutes, you'll have a data-rich visual you can drop into your next presentation to stakeholders at your school. Let's get started!
Market View can help you get really specific and look at specific ZIP codes. Here's how we might show that information for our example school.
Click on the images below to see them full screen.
At the end of this 10-minute tutorial, you will have artifacts like these four slides.
Getting Detailed Information for Different ZIP Codes in Map View
First, navigate to the Map View tab.
Fill in the underlined items on the left and click Show me the results. The Map will update based on your search criteria.
Sort ZIP codes by median income, number of children, and number of children of color
You can Sort by median income, number of children, and number of children of color to start refining your search.
Show 5-year Forecast
We can take a look at how the market might change in the next 5 years by clicking the 2025 Forecast checkbox.
You can get more detailed data by clicking the Your Data and Demographics accordion toggles.
Now that you have the data you're interested in, you can start putting together a slide that tells a data-rich story.
Here's an example where we are showing the total addressable market for the 20001 ZIP code and what the numbers for a five-year goal of 0.5% might look like.
That's it! You're ready to get detailed data for your school's local market and tell your data story.
4. Forecast changes
This tutorial will help you get started with Market View. In 15 minutes, you'll have a data-rich visual you can drop into your next presentation to stakeholders at your school. Let's get started!
Market View can help you identify trends for your local market. For example, let's say we wanted to look at affordability and race/ethnicity. We might want to show the Change in Average Household Income by Race/Ethnicity and Change in School-Aged Population by Race/Ethnicity.
At the end of this 5-minute tutorial, you will have artifacts like these two slides. These are just two examples of the trends you can look at in Market View.
Looking at Change in Average Household Income by Race/Ethnicity
Let's first take a look at the Change in Average Household Income by Race/Ethnicity. We'll go to the Affordability section under the Trends tab in Market View.
Next, we'll select Change in Average.
We'll download an image of this graph by clicking the Download button in the top right.
Looking at Change in School-Aged Population by Race/Ethnicity
Now, let's grab our second graph that shows Change in School-Aged Population by Race/Ethnicity.
We'll go to the Diversity section under the Trends tab in Market View.
Next, we'll select Change.
Finally, we'll download an image of this graph by clicking the Download button in the top right.
That's it! We have the two graphs we need for our presentation. We can just drop them into our presentation like this.
These are just two of 16 trend graphs available in Market View. Have fun digging into the data and trends for your local market!
Sync data from DASL
How and why to sync DASL data to Market View
Importing DASL data
Market View offers the ability to sync selected admission data from DASL.
In order to begin the sync, visit the DASL Data page under Your Data. You'll see a button that says "Refresh" or "Sync". Once you click the button, Market View will begin importing selected admission data.
Note that Market View will never import or sync data without your knowledge. Every data import from DASL or other sources needs to be initiated by clicking the "Refresh" or "Sync" button.
You'll see a notification at the bottom of your screen when the import is complete. Visit the in Market View to see what was synced.
Editing DASL data
If there is a conflict between the data you uploaded to Market View and the data you input into DASL, you'll see an icon with red crossed arrows. When you click that symbol, it will tell you which numbers are a mismatch. In the example below, you uploaded 232 for that variable, but you entered 89 into DASL. You cannot edit DASL data in Market View, but there is a handy link for you to edit each variable in DASL. "Edit on DASL" is the hyperlink you can click to fix DASL numbers. It will bring you directly to the exact cell you can edit.
If the numbers are black and not red, that means there is no conflict between Market View and DASL.
If the Market View numbers are wrong, head to the to adjust the counts for each bucket by deleting or adding spreadsheets, or importing from your admissions tool.
Viewing DASL data in Market View
Once you've imported your DASL data and everything looks good, you can head to to see your DASL data in action. All four of the charts on this tab include DASL data.
The national averages included in these charts are the national average for schools entering data into DASL.
Full table of DASL data available to import
Topic
Variable
Variable ID
Middle Eastern
13579
Enrollment by race
Native American
13580
Enrollment by race
Native Hawaiian/Other Pacific Islander
13581
Enrollment by race
White
13582
Enrollment by race
Two or More Races
13583
Enrollment by race
Race Not Listed
13659
Enrollment by race
Race Unsure/Not Reported
13584
Enrollment by race
Total
13591
Enrollment by Ethnicity
Latinx/Hispanic
13637
Enrollment by Ethnicity
Not Latinx/Hispanic
13641
Enrollment by Ethnicity
Ethnicity Unsure/Not Reported
13642
Enrollment by Ethnicity
Total
13785
Enrollment by grade
Preschool
1528
Enrollment by grade
Kindergarten (Part-Time)
3468
Enrollment by grade
Kindergarten
1515
Enrollment by grade
Pre-First Grade
8625
Enrollment by grade
Grade 1
1454
Enrollment by grade
Grade 2
1458
Enrollment by grade
Grade 3
1459
Enrollment by grade
Grade 4
1460
Enrollment by grade
Grade 5
1461
Enrollment by grade
Grade 6
1462
Enrollment by grade
Grade 7
1463
Enrollment by grade
Grade 8
1464
Enrollment by grade
Grade 9
1465
Enrollment by grade
Grade 10
1455
Enrollment by grade
Grade 11
1456
Enrollment by grade
Grade 12
1457
Enrollment by grade
Postgraduate
1527
Admissions Activity
Admissions applications
1198
Admissions Activity
New students accepted, total
1129
Admissions Activity
Newly enrolled, total
1909
Admissions Activity
Acceptance rate
3111
Admissions Activity
Yield Rate
3368
Admissions Activity
Attrition Rate, total
1229
Admissions Activity
Attrition Rate, students of color
4162
Admissions Activity
Inquiries previous year, total
1803
Tution & Financial Aid
Number of financial aid recipients
14040
Tution & Financial Aid
Percentage of *new* students receiving financial aid
14046
Tution & Financial Aid
Percentage of *returning* students receiving financial aid
The list of ZIPs for which Market View doesn't include data.
Here is the list of ZIPs for which Market View doesn't include data. Some ZIPs are in military locations, or college campuses. The Census doesn't consider those ZIPs to have permanent residences, so we don't have data for those ZIPs. Other ZIPs are islands, territories or remote locations. Please reach out if you have questions or think a ZIP shouldn't be on this list.
