Market View can help you make the case for a proposed tuition change. It can help you estimate how many households in your area can afford full tuition.

Here are a few slides for our example school.

At the end of this 20-minute tutorial, you will have artifacts like these three slides.

Getting Your Affordability Posture

First, let's get our affordability posture.

We'll navigate to the Affordability section.

On the Summary tab, Market View gives us an estimate of how many households can afford full tuition. We can copy and paste this into presentation to create our first slide.

Looking at Race/Ethnicity Household Income Distribution

Next, we want to look at the distribution of household income by race/ethnicity.

We'll click on the Race/Ethnicity tab.

You can download the graph by clicking the Download button. Now, you can add that image to your presentation.

Market View can help you demonstrate what your school's reach looks like now compared to five years from now. Here's how you might show that difference.

At the end of this 10-minute tutorial, you will have artifacts like these two slides.

Upload Your Addresses

Let's dive into how to create this set of visuals for your school.

We'll start by adding your school's data into Market View. NAIS will never share your addresses, and you can delete them any time.

First, click and download the CSV template below and replace the example data with your school's.

The video below (<2 minutes) shows you how to do that.

Create Your Visuals with Map View

Now that your data is in Market View, let's create your visuals.

First, navigate to the Map View tab.

Fill in the underlined items on the left and click Show me the results.

Creating a Visual for the Current Year

Select the type of map you want by clicking (change) above the map on the right and select Median Income by ZIP code in...

Add your data by selecting clicking the Map Layers button and selecting the data you would like to add.

Finally, position the map as you would like and click on the Download button and Download map to create a screenshot of just the map.

That's it! You're done with your school's current reach. Let's work on the 5-year forecast now.

Create a visual for projections

Click to fill the checkbox for 2025 Forecast and click download the map for the 2025 forecast.

Now that you have your visuals you can insert them into your next presentation. Here's what that looks like for our Acorn School example.

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Market View can help you get really specific and look at specific ZIP codes. Here's how we might show that information for our example school.

At the end of this 10-minute tutorial, you will have artifacts like these four slides.

Getting Detailed Information for Different ZIP Codes in Map View

First, navigate to the Map View tab.

Fill in the underlined items on the left and click Show me the results. The Map will update based on your search criteria.

Sort ZIP codes by median income, number of children, and number of children of color

You can Sort by median income, number of children, and number of children of color to start refining your search.

Show 5-year Forecast

We can take a look at how the market might change in the next 5 years by clicking the 2025 Forecast checkbox.

You can get more detailed data by clicking the Your Data and Demographics accordion toggles.

Now that you have the data you're interested in, you can start putting together a slide that tells a data-rich story.

Here's an example where we are showing the total addressable market for the 20001 ZIP code and what the numbers for a five-year goal of 0.5% might look like.

That's it! You're ready to get detailed data for your school's local market and tell your data story.

The following quick guides will walk you through creating a presentation with Market View's graphs and data.

We will be building a presentation just like this one. Feel free to duplicate these slides, and then use the following guides to replace the data and graphs with your school's data and graphs.

Click this link to make a copy of this presentation to use for your school.

Market View can help you identify trends for your local market. For example, let's say we wanted to look at affordability and race/ethnicity. We might want to show the Change in Average Household Income by Race/Ethnicity and Change in School-Aged Population by Race/Ethnicity.

At the end of this 5-minute tutorial, you will have artifacts like these two slides. These are just two examples of the trends you can look at in Market View.

Looking at Change in Average Household Income by Race/Ethnicity

Let's first take a look at the Change in Average Household Income by Race/Ethnicity. We'll go to the Affordability section under the Trends tab in Market View.

Next, we'll select Change in Average.

We'll download an image of this graph by clicking the Download button in the top right.

Looking at Change in School-Aged Population by Race/Ethnicity

Now, let's grab our second graph that shows Change in School-Aged Population by Race/Ethnicity.

We'll go to the Diversity section under the Trends tab in Market View.

Next, we'll select Change.

Finally, we'll download an image of this graph by clicking the Download button in the top right.

That's it! We have the two graphs we need for our presentation. We can just drop them into our presentation like this.

These are just two of 16 trend graphs available in Market View. Have fun digging into the data and trends for your local market!