How to add data to Market View
There are two types of data you can add to Market View, student and miscellaneous.
There are two types of data you can add to Market View, student and miscellaneous. There are two ways to upload data, by spreadsheet and by admission data sync.
Student data can be either applicants or enrolled students. You can include up to five data points about each student.
First name
Last name
Grade
ID
Address
You can upload student data via spreadsheet, Blackbaud data sync, or Veracross data sync.
If you don't want to include any of the above fields, due to privacy concerns or other reasons, feel free to omit them. The importer will work with all columns blank except for address. If you don't want to add addresses either, you can pare it down to just ZIP codes.
Miscellaneous data can be teacher addresses, bus stops, feeder schools, any data source that you find helpful. You can only upload addresses for this type of data.
Now that you've uploaded data, here's how to view it.
There are three places your school's data appears in Market View: the map in Map View, the ZIP code detail cards also in Map View, and charts of your data display in the Enrollment section of the Trends page.
Your data is grouped into two categories in the layer selector panel, Admissions Data and Enrollment Data. Those two categories reflect the two categories of data you can add in the Your Data page.
If you want a more granular view of your data, check out the ZIP code cards in the left sidebar of the Map View. Every single ZIP code card will include your data, if you've uploaded it.
Note that ZIP code cards are small and so they only include the most recent two years of data for Admission Data. If you want to get around this limitation, feel free to upload your data as Miscellaneous Data. It won't be considered Admissions Data, so you won't get all the calculations and charts, but it's a workaround to get older data to still show on the map.
You'll see two groups: Admissions Data and Miscelleneous Data. Those reflect the two categories of data you can add in the Your Data page.
You'll also get calculations for your Admissions Data for the most recent two years. Total applicants, the percent of your applications which came from this ZIP, and the percent of school-age children from this ZIP who applied to your school.
To see charts of your data along with Market View's data, visit the Enrollments tab on the Trends page.
